About Us




 We get it, consumers would rather visit the dentist than a car dealership.



We understand your pain.


With over 40 years of combined customer service experience, The Auto Men know that you don't want to be pushed or persuaded into your next vehicle.


Let us be your guide to a better experience.

Jim Reid

Jim has been in the auto industry for 36 years. His career began in the Oshawa GM Truck plant, and for 8 years he manufactured Chevy trucks. In 1989 Jim decided to turn his passion for Chevy into a sales career and he has been doing it ever since. Jim recently celebrated his 28th year with Roy Nichols Motors. Jim also supports the local community through volunteer work with seniors and has recently organized a charity golf tournament in support of the Bowmanville Hospital.

Greg Roosenboom

When Greg joined the Roy Nichols team he brought a keen ability to identify customer needs and offer sound solutions. Greg has been assisting customers for the past 15 years in a multitude of settings including operating private jet charters, managing technology firms and leading various sales environments. Greg is passionate about contributing to the local community and offers adults an option to get out, and have fun by convening various sports leagues.

"Jim Reid made buying a car a very wonderful and friendly day for me. Thank you for this."


Barbara - Peterborough, ON

"In recent trips to many dealerships on a new truck search I dealt with Greg Roosenboom. He truly was the best customer service rep I dealt with. Honest, knowledgeable, and professional."


Mark - Courtice, ON

"Great Dealership to purchase from. My sales consaltant was Jim Reid and he is Awesome to deal with!"


Christopher - Bowmanville, ON

Greg found me exactly what I wanted. He listened to what I wanted and got it exactly right!"


Teresa - Newcastle, ON


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